Who We Are

Original Victory Supermarket, Florida, NY

Big V Supermarkets, Inc., the predecessor company to Big V Properties, was founded in 1942 by William and Viola Rosenberg with the opening of Victory Super Market Inc., in Florida, NY, where Big V is currently headquartered. World War II had just begun and Victory was the watchword of the day.

1957 Grand opening of the iconic curved roof Victory Supermarket in Florida, NY

While the modern supermarket as we know it was still years away, the Victory Market was a self-service grocery store selling meat, produce and eventually, in a farsighted innovation, housewares and toys. William Rosenberg believed that in order to be successful, Victory Supermarket needed to carry things that no other store sold, so he forged a relationship with a large wholesale grocer in New Jersey and was able to draw people from more than 20 miles away to shop in the store.

Bill & Dick Rosenberg at one of their ShopRite locations

In 1959, after graduating from Lehigh University, Dick Rosenberg joined the company and became President in 1972.

1973 Newspaper article celebrating Big V opening 13th ShopRite store. Big V Supermarkets would go on to open 34 ShopRite stores.

Under the leadership of Dick Rosenberg, Big V Supermarkets grew to be the largest member of the Wakefern Food Coop (ShopRite), with 34 stores, over $800MM in annual revenue and 4,500 employees.

Big V Market location

The operating company was sold in 1987, but the family retained many of the shopping centers that had been anchored by the previously owned supermarkets. Dick Rosenberg also developed and leased the Woodbury Commons premium outlet mall located in Central Valley, NY (outside of New York City) before selling it in 1992.

Jeff Rosenberg with his father in article about redevelopment of Vails Gate

Jeffrey G. Rosenberg joined Big V Property Group in 1997 to manage the family-held shopping centers and real estate investments, and over the next 18 years worked to redevelop and expand the family’s existing portfolio. In 2015, Jeff and several partners, created a real estate investment management company to raise outside capital in order to continue aggressively acquiring shopping centers in our target southeastern markets, while capitalizing on the family’s real estate operating infrastructure and on our real estate expertise and relationships.

West Town Square – Rome, GA

Big V 1.0: Big V Grows portfolio to $200MM in tertiary markets. $200MM AUM In Tertiary Markets Southeast.

Big V 2.0 – Continued growth in secondary Southeast markets with $500MM in assets under management. $500MM Assets Under Management Secondary Markets Southeast

The Avenue Murfreesboro – Murfreesboro, TN

Acquired in 2020, The Avenue Murfreesboro, a 843,000 s.f. open-air regional lifestyle center, was Big V Property Group’s largest acquisition to date. Today, we own and operate over 4M s.f. of open-air lifestyle centers across the U.S.