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CHARLOTTE, N.C. and DALLAS (July 2, 2026) — Big V Property Group, The Seitz Group, Principal Asset Management® and Citizens Bank joined local and regional officials to celebrate the beginning of construction of Rosamond Town Center in Anna, Texas, on Tuesday, June 30.

 Rosamond Town Center is a complementary development to Rosamond Crossing, financed with a combination of developer equity, financing from Principal Asset Management®, and construction loan from Citizens Bank. Both will be part of a 750,000-square-foot complex in Collin County developed by Big V Property Group, The Seitz Group and Principal.

 The North Dallas centers are based in the fastest-growing communities anywhere in the country. In the next 10 years, the population of Anna is projected to grow 13 times faster than the national average and be a connective node in the Metroplex, situated between McKinney and Sherman.

 “This is such wonderful, generational thing to build upon what the city of Anna has done. We’re proud to be a part of this,” said Kenton McKeehan, President and Chief Investment Officer of Big V Property Group. “Together, we’ve extended the Metroplex by nine miles.”

To be located at the southeast corner of Rosamond Parkway and Hwy. 75, the 355,826-square-foot, open-air center will be anchored by Academy Sports + Outdoors, Aldi, Burlington, EOS Fitness, Hobby Lobby, HomeGoods, PetSmart and T.J. Maxx, and will feature several outparcels and specialty stores.

 “I’d like to recognize the incredible team at the City of Anna,” said Danielle Kaufman of Kaufman Consultants, speaking on behalf of The Seitz Group. “Successful developments aren’t just built on concrete and steel; they’re built on partnerships.”

“This is a really, really important milestone for the city of Anna,” said Pete Cain, Mayor of Anna, Texas. “It changes everything — the retail and tax base with 750 jobs coming to us with this development.”

“There is no greater way to celebrate America’s 250th anniversary than to celebrate the growth that we’re seeing in Texas, because Texas leads the way,” said Texas Representative Keresa Richardson, representing District 61. “Anna is a place to be, and this is such a blessing.”

The development team was given a Congressional Commendation and an accompanying letter from U.S. Rep. Keith Self, (R-TX), presented by District Director Michelle Bishop.

“This is a significant milestone for the city of Anna and a testament to the vision, hard work and leadership that continue to shape one of the fastest growing communities in North Texas,” Bishop read. “The collaboration between the City of Anna leadership, The Seitz Group and Big V Property Group is a model for what can be achieved when public leadership and private enterprise come together with a shared vision.”

 Within its portfolio Big V Property Group owns and operates six properties in the Lone Star State, including RIM and Alamo Ranch in San Antonio, Glade Parks in Euless, Deerbrook Marketplace in Humble, Fairfield Town Center in Cypress and Southpark Meadows in Austin. RIM is the most visited shopping center in the state.

About Big V Property Group

Big V Property Group (Big V) is a family-owned leader in retail real estate with an 80-year history of serving communities and creating superior value for investors. We own, operate, and develop premier retail properties in growing and thriving Sunbelt communities across 14 states. Our 50+ neighborhood community and shopping centers are at the heart of retail districts in high-growth demographic markets, occupying a total of 9.5 million square feet. This careful selection has led to record-high occupancy rates, as our prime locations drive significant business for our tenants, enhance returns for investors, and support vibrant community activity. We are headquartered in Charlotte, NC with major offices in Murfreesboro, TN, San Antonio and Austin, TX, and Florida, NY. For further information, please visit bigv.com.

About The Seitz Group

The Seitz Group (SGI) is a real estate development company located in the Dallas-Fort Worth area. SGI’s development process begins in the pre-development phase, where market and site analyses determine project feasibility and guide its formulation. Once a project is deemed viable, SGI focuses on design, financing, and scheduling.

 During construction, a team of experts manages all aspects, including cost control, field supervision, and coordination with operational needs, ensuring the project’s economic viability and long-term adaptability. SGI has completed 51 projects totaling 8.8 million square feet of retail space over 33 years.

In leasing, SGI maximizes rent through strategic tenant mixes, creative marketing, and lease negotiations, while their property management services provide comprehensive solutions, from accounting to redevelopment analysis.

 About Principal Asset Management®

With public and private market capabilities across all asset classes, Principal Asset Management and its investment specialists look at asset management through a different lens, creating solutions to help deliver client investment objectives. By applying local insights with global perspectives, Principal Asset Management identifies distinct and compelling investment opportunities for more than 1,100 institutional clients in over 80 markets.1 Principal Asset Management is the global investment solutions business for Principal Financial Group® (Nasdaq: PFG), managing $578.0 billion in assets1 and recognized as a “Best Places to Work in Money Management”2 for 14 consecutive years. 

Learn more at www.PrincipalAM.com.

 [1] As of March 31, 2026

[2] Pensions & Investments, The Best Places to Work in Money Management”, among companies with 1,000 or more employees, December 2025. 

 About Citizens Financial Group, Inc. 

Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $227.9 billion in assets as of March 31, 2026. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail, private banking, wealth management and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,000 ATMs and approximately 1,000 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. Consumer Banking includes Citizens Private Bank and Private Wealth, which integrate banking services and wealth management solutions to serve high- and ultra-high-net-worth individuals and families, as well as investors, entrepreneurs and businesses. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on X, LinkedIn or Facebook.

Finding the right location is the single most important decision in developing a new shopping center. Go too far ahead of demand, and you risk empty storefronts. Arrive too late, and you’re competing in an overcrowded market. The sweet spot is identifying communities where population growth, infrastructure, and retail demand are converging—creating the perfect environment for new development.

In this article, we’ll walk through how to evaluate those factors using Collin County, Texas as a case study. Within this fast-growing region, one city in particular—Anna—illustrates why certain markets are primed for new retail. From explosive population growth to proven retail absorption trends, Anna checks nearly every box for developers looking to capture the next wave of suburban expansion.

Once considered just “north of Dallas,” Collin County has become one of the fastest-growing counties in the entire United States. Its population has more than doubled since 2000, and it continues to attract new residents at a blistering pace—adding about 128 people every single day. Families are flocking here for new housing, top-rated schools, and proximity to job centers like Plano and Frisco.

All that growth is putting pressure on infrastructure, housing, and—most importantly—retail services. Shoppers need grocery stores, restaurants, gyms, and entertainment options close to home, not 20 minutes down the highway. And that’s where the opportunity comes in.

Among Collin County’s booming cities, one name keeps popping up: Anna. Tucked along US-75 just north of McKinney, Anna is evolving from a small town into a retail frontier. For developers, it represents the kind of ground-floor opportunity that’s increasingly rare in Collin County’s more built-out suburbs.

Growth You Can See From the Highway

Not long ago, Anna was a dot on the map north of McKinney. Today, it’s one of the fastest-growing cities in Texas. The numbers are jaw-dropping: the population has exploded more than 2,100% since 2000, and it’s still climbing. In fact, Anna’s headcount jumped 14.6% in just one year, taking it from a small town of 19,000 in 2019 to almost 32,000 in 2024.

And it’s not slowing down. Projections show Anna could double again by 2030, pushing toward 50,000 people. When you add that kind of residential base, you’re basically writing a playbook for new retail demand.

Retail Real Estate: Demand Is Outpacing Supply

Here’s where it gets interesting. Across the Dallas–Fort Worth metro, retail is booming in a way that’s different from the old boom-and-bust cycles. In the last year, DFW saw 2.3 million square feet of retail absorbed—that’s retailers signing leases and moving in.

That balance matters. Net absorption proves that new projects aren’t just speculative—they’re following real, measured demand. In fact, about 70% of what’s being built is pre-leased before the doors even open.

As one Chain Store Age report put it, Texas is “leading the nation in retail real estate construction.” And the JLL mid-year data backs it up: investment in retail real estate jumped 23% in the first half of 2025. In short, the market isn’t slowing down—it’s accelerating.

Checking All the Boxes: Anna, Texas

1. Location, Location, Location

Anna sits on US-75, with easy access to Dallas, McKinney, and Sherman. The planned Collin County Outer Loop will add even more connectivity, turning Anna into a key crossroads in northern Collin County. For a shopping center, that’s gold: visibility, traffic, and accessibility.

2. Room to Grow

Unlike fully built-out suburbs, Anna has space. Its planning area covers over 61 square miles, giving developers flexibility to create larger retail centers with modern formats—think open-air lifestyle space, entertainment hubs, or mixed-use projects with residential stacked on top.

3. The Right Customer Base

Thousands of new households are on the way. In the next five years alone, Anna’s trade area is expected to add 14,000 new single-family homes. These aren’t second homes or transient apartments—this is permanent, family-driven growth. And families need groceries, services, restaurants, gyms, and entertainment close to home.

Following the People (and the Money)

One of the best ways to measure whether retail makes sense is to follow where households are moving and where capital is flowing.

On the household side: Collin County as a whole is gaining roughly 128 new residents per day. That’s not a trend—it’s a tidal wave.

On the capital side: Core funds and institutional investors are piling into retail again. As JLL’s 2025 data shows, investment sales rose nearly a quarter year-over-year, proving that money managers see retail as a safe, income-producing bet.

Why Now Is the Right Time

Vacancy in DFW retail is sitting at historic lows (around 4.7%) and asking rents are hovering near record highs. That’s the market telling you one thing: there’s demand waiting to be met.

In Anna, the timing is even better. The rooftops are going up first, and the retail is catching up. That means developers who move in now aren’t competing with a dozen other centers—they’re meeting pent-up local demand.

Final Take: Collin County is Ground Zero for Growth

Retail works best when growth is real and demand is organic. That’s exactly what’s happening in Anna.

For developers and retailers, the takeaway is simple: Anna isn’t just the next suburb on the map. It’s the next great retail opportunity in North Texas.