At the heart of every bustling open-air shopping center lies a delicate balance. Landlords want steady tenants, predictable rents, and a sense of permanence. But sometimes, what really brings that center to life isn’t a long-term anchor store — it’s the flicker of something seasonal, fresh, temporary. That’s the thought behind the creation of Big V Property Group’s ancillary income program. Generating incremental revenue by capitalizing on the intangible strengths of our portfolio of market dominant shopping centers, ancillary leasing is an increasingly important part of how Big V Property Group creates value for our investors. For landlords, temporary tenants are a strategic force capable of weaving vitality, experimentation, and even local culture into the retail fabric.
Consider the RIM, a premier open-air shopping center in San Antonio. Recently, it has seen a remarkable reinvention thanks to Powergate Presents, a live-entertainment company that revived the space once occupied by The Rustic. Now rebranded as That Venue at the RIM, this spot has become a hub not just for concerts, but for immersive seasonal activations. Rather than letting that space sit empty, the landlord leaned into a temporary but powerful tenant whose draw is more experiential than transactional. Powergate’s programming — from high-energy concert nights to interactive holiday moments like a Christmas pop-up — has brought a different kind of currency to the property.
“Over the years, we’ve hosted events all across San Antonio, often in areas where the nightlife scene isn’t quite as refined. Partnering with the RIM has been a true game changer for us. Located in a high-end part of town, the RIM has given us a chance to bring our events right into the backyard of a more upscale clientele, allowing us to create a polished, elevated experience.
The support we’ve received from the RIM’s team has been outstanding—they’re a breeze to work with—and the neighboring businesses have been incredibly welcoming. We’ve actually driven more traffic to them as well, creating a thriving little ecosystem where guests enjoy the restaurants and shops before heading to our events.
In short, the RIM has not only helped us boost our own brand awareness and foot traffic, but it’s also allowed us to tap into a clientele that might not have engaged with the typical San Antonio nightlife. It’s been a win-win all around.” – Moe Kassim, Founder/Owner Powergate Presents.
This is precisely why holiday pop-up tenants matter so deeply for landlords. The physical storefront is more than a place to sell goods — it becomes a stage, a marketing engine, and a traffic driver. As Powergate hosts concerts and themed seasonal events, foot traffic surges. Shoppers arrive for music and community, but they also browse the surrounding retail, stop into dining spots, and linger in the open-air environment. For the property owner, every guest becomes a potential shopper; every show becomes an anchor.
Temporary tenants like these also provide a kind of flexibility that traditional retail leases cannot. Instead of signing a 10-year lease, the landlord can partner with Powergate on short-term activations that shift with the seasons. This model allows for both innovation and risk management. If a holiday market or immersive experience succeeds, it becomes more than a one-off. It can become part of a longer-term strategy or even incubate into a permanent concept. And because the commitment is limited, space that might otherwise be difficult to lease long-term — like end-caps, underutilized back corners, or converted entertainment venues — suddenly has value again.
Furthermore, by embracing a company like Powergate, the landlord taps into a modern branding machine. Powergate brings its own audience, its own marketing channels, and its own cultural relevance. The RIM doesn’t just benefit from the rent: it benefits from association with concerts, nightlife, and experiential programming. That kind of activation strengthens the identity of the center and signals to other prospective tenants that this is not a static retail property—it’s a living, breathing place.
There are challenges, of course. Short-term tenants require more hands-on management, build-out, and turnover. The venue must be maintained, reprogrammed, and reactivated for each season or event. But many landlords find that trade-off more than worthwhile. The buzz, the foot traffic, and the energy that Powergate brings help sustain the center in a way that traditional retail might not.
In this way, seasonal or temporary tenants are not just fillers for holiday gaps. They are strategic partners in the long game. For open-air shopping centers like the RIM, working with an entertainment-focused operator like Powergate Presents has become a powerful tool—not just for boosting short-term revenue but for reimagining what retail real estate can be. When a landlord can turn a former restaurant venue into a concert destination and holiday pop-up hub, they’re not just leasing space — they’re cultivating a destination. And in a retail world defined by change, that destination is everything.
I grew up in the family business, one of four children with a father running a successful supermarket company, which was started by my grandfather. We practically lived at the stores, sometimes running around and playing, and other times working. When my brother was 10, he was already slicing cold cuts in the deli! One day while I was in high school, I sat in my Dad’s office, and noticed two empty offices of senior level executives who had just been removed from the company. My father used that moment to teach me one of my most important business lessons, which I summarize in the phrase, the power you keep.
The lesson.
Executives lose their positions and discover a brutal truth: for some, the phone stops ringing, and a new position is hard to discover. Yet, there are others who thrive and grow after experiencing a similar loss of position. There can be many reasons for the two paths, but there is one very controllable reason: Understanding the difference between influence derived from the position you hold within the organization, and influence derived from one’s personal network and reputation. As my father explained that day, one executive had confused organizational influence with personal influence, while the other had a balanced understanding. He called it recognizing personal power as compared to organizational power.
Though management scholars have distinguished between personal and organizational power since the 1950s, many leaders still confuse borrowed authority bestowed through an organization with influence they’ve earned themselves. The kind of power that matters most isn’t printed on your business card—it’s built through relationships that transcend one’s title.
Walk into any corporate Monday morning meeting, whether in person or virtual, and you’ll see executives’ organizational authority on display—pressing for growth, awarding contracts, pushing projects through the investment committee, controlling budgets and directing teams. What some of those executives might mistakenly believe is that their power is derived solely from their personal influence. They believe their ability to command attention and get results comes from personal respect or from earned professional capital.
Here’s what these leaders miss: organizational power is borrowed, not owned. It belongs to the position, not the person. If you’re not balancing organizational power with high quality relationships of trust and understanding throughout your career, you will be in for a hard landing.
As I mentioned above, the first executive who left the company learned this lesson painfully. During his tenure, he had his hand in large development projects for our company, decided where to buy land, and determined which developers and landlords would win lucrative deals. He had a lot of organizational authority and often wielded it carelessly. He was known to not return calls, to treat vendors poorly, and to dismiss those he deemed unimportant.
When he eventually left, his phone instantly stopped ringing. Those he’d ignored now ignored him. The man who once commanded boardrooms struggled to find new employment. He never was able to attain a position anywhere close to the one he had with us and eventually finished his career as a solo residential real estate agent, struggling for listings. He discovered late in his career that he’d possessed only organizational power—and when the organization moved on, so did everyone else.
At our company, we strive to hire a team distinguished by extensive industry expertise and who are deeply committed to ethics and integrity, upholding a culture where our word is our bond, forward thinking and proactive decision-making are essential, and family matters. Taken together, we believe our values foster vocational relationship building and go a long way to balancing personal and organizational power for our team members.
We don’t always get it right.
In the past, we have made senior hires and promotion decisions with the assumption that the individuals had developed personal influence, and had personal integrity, believing in our core values. When those assumptions proved wrong, and when those individuals left the organization, they experienced an outcome similar to my father’s example above; they struggled and generally failed to attain a similar position of leadership within the industry. To improve our own hiring, we began to vet much more deeply our candidates’ reputations and ask more probing questions about the depths of their networks, the strength of their professional relationships and their view of our core values. These tests help ensure our future team members have the right balance.
True personal power comes from authentic relationships built over time. My grandfather, who started our company, understood this intuitively. When a young bond broker cold-called him decades ago, launching immediately into a sales pitch, my grandfather stopped him. “Tell me about yourself first,” he said. “What’s happening in your life? How’s your family?”
That broker was forced off script, and as a result of establishing a personal relationship with my grandfather, he maintained a relationship with our family for over fifty years. This broker shared with me recently that he viewed this as a life lesson, and applied it to all of his relationships going forward. He learned that business isn’t just about transactions—it’s about people choosing to work together because they value each other beyond any one deal.
The solution isn’t complicated, but it requires intention. Before discussing the next deal, ask about someone’s recent vacation. Remember their children’s names. Follow up on personal challenges they’ve mentioned. Build relationships that transcend your current title.
This is what the second executive did. Returning to my father’s story…the other executive, after being removed from the company, experienced a different outcome. Because he had cultivated and grew his personal influence, when he left the company he quickly secured a better position than he had at my father’s supermarket company. It was a great outcome for him, and to this day we still do business with him and his team.
The vocabulary has changed since the 1950s when this concept first surfaced, but the principle endures. Whether you’re a C-suite executive, entrepreneur, or aspiring leader, ask yourself: if I lost my role or title tomorrow, who would still take my call? The answer reveals whether you’ve built personal power or merely borrowed organizational authority. Don’t be the individual who discovers too late that you only have organization power.
The relationships you cultivate matter more than the positions you hold.