Marshalls and Sierra Trading Sign at The RIM, Offering Five TJX Concepts 

The RIM will soon be one of just two retail complexes in the United States with all of TJX Cos.’ concepts when Marshalls and Sierra Trading open in Q3 2025. Photo credit: Big V Property Group

CHARLOTTE, N.C. — San Antonio residents looking for the unique values and thrill of the hunt provided by TJX Cos.’ concepts soon will be able to find all of the company’s brands at The RIM Shopping Center with the signing of Marshalls to 26,533 square feet and Sierra Trading to 23,044 Square feet.

With Marshalls’ opening, The Rim will be just the second center in the U.S. to house all of TJX’s divisions, announced Big V Property Group, the owner/manager of the two million-square-foot mixed-use complex, one of the largest shopping centers in Texas. TJX will have a total of 126,674 square feet at The RIM’s 1.2 million-square-foot, open-air retail component at 17703 La Cantera Parkway. 

“This is a testament to the strength of San Antonio and the RIM’s dominance in the market,” said Greg Ix, Senior Vice President of Leasing at Big V Property Group. “It’s also a tribute to Big V’s careful redevelopment and retenanting of the project to make it a genuine core for a growing and changing market.”

In some ways, the massive lease is a throwback to retail real estate history, when major apparel specialty stores such as The Gap and The Limited would locate all of its various divisions into the same regional mall. Now, the same strategy is taking place at premier open-air properties such as The RIM, Ix observed.

The RIM, located on the site of a former quarry, opened in 2006. Big V Property Group and Equity Street Capital acquired the project in May 2021, and as manager, Big V Property Group launched an immediate plan to grow the retail center, then 1.05 million square feet, with new restaurants and stores. An existing combined HomeGoods/TJMaxx store occupies 52,097 square feet and was joined by a 23,044-square-foot Sierra Trading Post and 25,000 square foot Homesense, the latter two replacing a former Hemisphere’s Furniture store. The new Marshalls will occupy a former Market By Macy’s space.

“This is a tremendous sign of trust in The RIM — and the result of years of effort to reinvent the tenant mix in this exceptional property for this growing area of San Antonio,” Ix said. “Big V had a vision of what this property could be when we acquired it, and we’re just about there.”

With the new leases, occupancy has now risen to 99%.

“TJX’s concepts are in exceptionally good company at The RIM. As the No. 1 most-visited open-air shopping center in Texas, The RIM is home to many first-in-market locations, including Nordstrom Rack, Homesense, Sierra Trading, Popshelf and more,” Ix continued. “Many of our big-box retailers are in the top 5% to 10% of their companies in terms of sales.”

The Rim’s diverse offerings of national tenants also include Saks Off Fifth, TJ Maxx, Total Wine, Best Buy, Old Navy, Dick’s Sporting Goods, Lowe’s, DSW, Ulta, Hobby Lobby, World Market and Bass Pro Shops. They are joined by national and local dining experiences including Bakery Lorraine, Bakuden Ramen, IHOP, Gloria’s Latin Cuisine, Rock and Rye, The General Public/Bowl and Barrel, North Italia and Whataburger.

“This is the ultimate collection of retail, dining and entertainment, serving an ever-growing residential base, a dynamic business market and an increasing number of tourists,” Ix said. 

The RIM also is home to two hotels with a combined 200 rooms and six residential buildings with 4,500 to 5,000 apartments and condominiums.   

The homes are accommodating a population that is consistently growing. The San Antonio/New Braunfels’ MSA’s population rose 1.8% between summer 2022 and summer 2023, according to the U.S. Census Bureau. New companies also are flocking to the region, including a data center campus from Microsoft, healthcare facilities from University Health Retama Hospital and American Cancer Society Hope Lodge and an expansion of the San Antonio Airport. 

About Big V Property Group

Big V Property Group (Big V) is a family-owned leader in retail real estate with an 80-year history of serving communities and creating superior value for investors. We own, operate, and develop premier retail properties in growing and thriving Sunbelt communities across 14 states. Our 50+ neighborhood community and shopping centers are at the heart of retail districts in high-growth demographic markets, occupying a total of 9.5 million square feet. This careful selection has led to record-high occupancy rates, as our prime locations drive significant business for our tenants, enhance returns for investors, and support vibrant community activity. We are headquartered in Charlotte, NC with major offices in Murfreesboro, TN, San Antonio and Austin, TX, and Florida, NY. For further information, please visit bigv.com.