AUSTIN, TEXAS — A beloved South Austin landmark is coming back to life in May, as the newly refurbished Southpark Music Meadows will celebrate its reopening on Friday, May 3 with a Grand Reopening Celebration weekend of events, prizes and markets, announced owner Big V Property Group. Visitors can participate in pop-up art classes, retailer giveaways, Star Wars and Encanto characters Meet and Greets, face painting, crafts, and more.
“The playground is back — and free for the young and the young at heart,” said Michaela Ward, Senior Director of Marketing. “Big V Property Group believes in community, and what is more important in a community than to give families a place to come and unwind, relax, and watch their kids be kids? We’re excited to share this revitalized playground with all of South Austin.”
Previously called The Grove, South Park Music Meadows had been a mainstay for South Austin parents for decades and hosted many local musicians from various genres. However, it had been closed for more than two years when it was purchased by Big V Property Group in October 2022. By January 2023, the long-awaited project was underway.
“The closure of the playground was devastating for the community — parents had few nearby alternatives where their children could play safely with others,” said Angela Reyes, Property Manager. “We immediately saw that restoring that playground was bringing back a piece of South Austin’s heart, as well as supporting the tenants at Southpark Meadows. ”
The core area was rebranded as Music Meadows to strengthen the ties to the iconic Meadows name and fuse Austin’s vibrant music culture to the center, which hosts live music and events throughout the year. A new identity was established that consisted of a new logo, color palette, and all new property signage. All of the playground equipment was updated, a new climbing structure installed, and multiple interactive musical theme elements are now incorporated. The area also boasts all new furniture, turf, lighting, paint, and a water tower marquee sign, creating a new landmark for the park. A container bar is scheduled to be installed later this month, to be used by tenants and community partners during upcoming events.
Located at Interstate 35 and Slaughter Lane, Southpark Meadows is home to major national retailers, including Target, JCPenney, Victoria’s Secret, Best Buy, Ross Dress for Less, Marshalls, Ulta and Hobby Lobby; dining and entertainment including Waterloo Ice House, Gabriela’s Mexican Restaurant, Dave & Busters, Jason’s Deli, Serrano’s, Texas Roadhouse and Haiku Japanese Restaurant and services including Massage Envy, OrangeTheory Fitness, Olde Soul Barbershop and Amazing Lash Lounge.
About Big V Property Group
Big V Property Group owns and operates over 50 neighborhood and community shopping centers totaling over 9.5 million square feet, primarily located in the southern region of the U.S. Big V Property Group has five offices with major offices in Charlotte, NC, San Antonio, TX, Bristol, TN and Florida, NY. For further information, please visit bigv.com.
Contact: Debra Hazel
Debra Hazel Communications
(201) 618-5247 debra@debrahazelcommunications.com
