Dessert trends have come and gone like hotcakes in the last few decades. The latest franchise to climb to the top of sugar mountain has been Crumbl Cookies. The Utah-based chain has opened 1,000 stores since its founding in 2017 and owes much of its popularity to social media, where influencers post videos reviewing the latest flavors. However, with profitability taking a nosedive recently, can the cookie chain keep customers coming back, or is the cookie craze starting to, well, crumble?
Vox’s Whizy Kim has more in this article >>
Taylor Swift’s Eras Era may have finally come to an end and when all is said and done, the reigning queen of pop music’s tour drove at least $7 billion in retail economic impact since 2023. This includes nearly $2 billion in spending on apparel, food & beverage alone. 64% of Eras Tour attendees said they bought items specifically to attend a Swift concert. Read more here >>
Video of the Month: While the “Class of ‘62” retailers (Walmart, Target, Kmart, and Kohl’s) would end up redefining how Americans shopped in the latter part of the 20th century and beyond, all four brands were jumping on a trend that was pioneered a few years earlier in New England by Zayre’s, founded in 1956 in Hyannis, MA. While Zayre couldn’t outlast its competitors, the innovative merchandising of the Zayre team led their parent company to establish new concepts that are still with us today and are among retail’s most successful 21st century brands: TJ Maxx (later acquiring Marshalls and starting Homegoods, et al.) and BJ’s Wholesale Club. To find out more about Zayre’s legacy watch this recent video from Post-Mortar, the Retail History Show here >>
As I was finishing this month’s edition of the Big VIP news broke that the Kroger-Albertson’s merger had been blocked by a US District Judge in Oregon. Shortly afterwards, Albertson’s filed suit against Kroger for “billions of dollars” in damages related to the failed transaction which was first proposed over two years ago. (See links to stories above)
While I’m not here to argue whether the merger was a good idea or not, it is undeniable that the nature of grocery shopping in America has changed significantly over the past 4 years. In the earlier incarnation of Big V as a family-owned traditional grocery chain, competition was largely relegated to other local and regional grocers. Chains such as A&P and Kroger had wider footprints, but the industry was one of the most bifurcated in retail. It’s this legacy of customer loyalty to local grocery operators that drove Kroger and Albertsons to both retain the local banners of the chains they acquired, such as Jewel in Chicago and Ralph’s in Los Angeles.
In the 21st century, however, groceries can be found at a wide variety of shopping destinations in a way that has disrupted the business models of traditional chains. Specialty grocers like Whole Foods and The Fresh Market court gourmet and health-conscious shoppers; while Aldi and Lidl continue to expand rapidly with discount concepts that are gaining market share in an era where grocery prices have risen 25% since the pandemic.
Perhaps the most disruptive presence in the grocery space has been the increasing prevalence of supercenters and warehouse clubs with national economies of scale, led by Walmart. In fact, Walmart long surpassed Kroger as the nation’s largest grocer with nearly 60% of their US revenue coming from food sales, which equated to $247.3 billion in 2023, nearly $100 billion more than Kroger. The nation’s largest warehouse club, Costco, sees roughly 40% of sales ($96 billion) from grocery. Even Target, whose grocery ambitions are much smaller than Walmart’s has taken a $24 billion slice of the pie away from traditional full-service grocery.
Ultimately, these changes within the grocery industry position Big V’s power center focused portfolio as a strategic advantage in the coming years. Grocery-anchored real estate was long seen as a stable place to grow value, since food is a constant necessity in good and bad economic environments. But as you can see above, the retailers that are increasingly winning more of America’s grocery dollars are also no strangers to our portfolio, either as tenants or shadow anchors. Our assets should continue to provide the convenience and relevance to American consumers for decades to come.
Mike Jordan
In late 1977, as Britain was swept up in the punk rock craze amid double-digit inflation and labor strife, it was one of the original British Invasion bands of the 1960’s that struck gold with the first punk rock Christmas carol. The Kinks’ “Father Christmas” combines guitar riffing and tubular bells along with lyrics about what would make British children and their parents happy during that holiday season, and it wasn’t toys. The song has since been covered by dozens of bands and featured on episodes of That 70s Show and Bob’s Burgers. Watch here >>