The Big V Story

Founded in 1942, family owned Big V has grown from a single supermarket to a real estate investment and management company with properties located in 11 states. 
Big V Supermarkets, Inc., the predecessor company to Big V Properties, was founded in 1942 by William and Viola Rosenberg with the opening of Victory Supermarket in Florida, NY, where Big V is currently headquartered. World War II had just begun and Victory was the watchword of the day. While the modern supermarket as we know it was still years away, the Victory Market was a self-service grocery store selling meat, produce and eventually, in a farsighted innovation, housewares and toys. Bill Rosenberg believed that in order to be successful, Victory Supermarket needed to carry things that no other store sold, so he forged a relationship with a large wholesale grocer in New Jersey and was able to draw people from more than 20 miles away to shop in the store.

In 1959, after graduating from Lehigh University, Dick Rosenberg joined the company and became President in 1972. Under his leadership, the Company grew to be the largest member of the Wakefern Food Coop (ShopRite), with 34 stores, over $800MM in annual revenue and 4,500 employees. The operating company was sold in 1987, but the family retained many of the shopping centers that had been anchored by the previously-owned supermarkets.
Dick Rosenberg also developed and leased the Woodbury Commons premium outlet mall located in Central Valley, NY (outside of New York City) before selling it in 1992.

Jeffrey G. Rosenberg joined Big V Properties in 1997 to manage the family held shopping centers and real estate investments, and over the next 18 years worked to redevelop and expand the family’s existing portfolio. In 2015 Jeff and several partners created a real estate investment management company to raise outside capital in order to continue aggressively acquiring shopping centers in our target southeastern markets, while capitalizing on the family’s real estate operating infrastructure and on our real estate expertise and relationships.

Today Big V Property Group and its subsidiaries own and manage properties throughout the US.
William and Viola Rosenberg at a new store opening, 1960
Jeff, Mike and Dick Rosenberg at a store pre-opening dinner, 1978
Building for our Community: The Big V team gives back at a Habitat for Humanity build in Charlotte, NC
William and Dick Rosenberg in 1972, when Big V went public.
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