Few sectors have seen more change brought about from the pandemic than movie theaters. While cinemas shut down in 2020, movie buffs embraced the convenience of streaming services for entertainment. On reopening, many blockbusters found their box office receipts failing to recoup big Hollywood budgets. As a result, over 3,000 screens have closed since 2019 and several top exhibitors are in dire financial straits. However, this may be one story where the sequel is better than the original, as several theater owners are reimagining the cinema experience around comfortable seats, high end food, and adult beverages.